Electric Face Cleanser Market (2024)

Market Synopsis

The global electric face Cleanser market size was USD 1.23 Billion in 2022 and is expected to reach USD 2.6 Billion in 2032, and register a rapid revenue CAGR of 8.5% during the forecast period. Rising demand from people, particularly women, who are increasingly concerned with maintaining the health of their skin and improving looks, is a key factor driving market revenue growth. Need for electric face cleansers is also increasing as skin conditions including acne, pigmentation, and ageing become more common.

In addition, rising disposable incomes, shifting lifestyle trends, and increasing awareness about personal cleanliness and grooming, are other factors driving revenue growth of the market. Electric face cleaner sales is further increasing by rapid growth in the e-commerce sector because customers can now easily buy products online from anywhere in the world.

Electric Face Cleanser Market (1)

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Need for electric face cleaners is rising due to technology and product improvement. New features, such as skin sensors, wireless charging choices, and changeable brush speeds, are being added to devices by manufacturers.

Moreover, increasing need for unisex products and rising trend towards men's grooming are also expected to drive market revenue growth during the forecast period. Manufacturers are creating goods that specifically address the demands of men, such as beard grooming accessories, for electric face washes. Furthermore, increasing number of spas and beauty salons is another key factor expected to drive market revenue growth during the forecast period.

However, high price of electric face cleansers and existence of less expensive competitors are major factors, which could restrain market revenue growth.

Government Regulations:

  • The European Union (EU) has adopted regulations that require all facial cleaning devices sold in member states to meet safety standards and display energy efficiency labels with information on energy consumption and estimated annual costs.
  • The U.S Food and Drug Administration (FDA) regulates all Medical Devices intended for use on the human body, including electric facial cleansing products, under the Medical Device Directive (MDD). The MDD requires manufacturers to provide detailed information about the safety and efficacy of their products.
  • The U.S Federal Trade Commission (FTC) regulates advertising for electric facial cleansing devices and sets minimum standards for truth in advertising related to product performance and claims.
  • The California Air Resources Board has adopted regulations that require all facial cleaning devices sold in the U.S. to meet minimum energy efficiency standards. These regulations also require manufacturers to provide information on product labels such as energy efficiency ratings and estimated annual energy costs.
  • The U.S Environmental Protection Agency’s Energy Star program sets minimum energy efficiency standards for electric face cleansers and other Facial Care Products and provides incentives and rebates to encourage consumers to purchase more energy-efficient models.

Key Takeaways

Product Type Outlook:

Based on product type, the global electric face cleanser market has been divided into Rotating Brush, Sonic, Silicone, and Others segments. In 2022, the Rotating Brush segment's revenue share was very significant. The Rotating Brush cleansers' ease of use and efficacy are important drivers of this segment's market revenue growth. Cleansers with rotating brushes have a reputation for effectively removing Makeup, oil, and grime while also gently exfoliating the skin. The gadget is rechargeable and has replaceable spinning brush heads, making it a practical and affordable choice for customers. Rotating brushes have also been shown to enhance skin texture and blood circulation, which has increased demand for these tools. As a result of these benefits, an increase in product demand is anticipated, which will fuel revenue growth in this market.

Throughout the forecast period, the Sonic segment is anticipated to have the quickest revenue CAGR. Rising levels of technological advancement in the industrial and healthcare sectors, expanding consumer knowledge of the advantages of sonic technology in skin washing, and rising disposable income in emerging economies are all predicted to contribute to revenue growth. High-frequency vibrations are used in sonic face cleansers to deeply cleanse and exfoliate the skin, giving it a brighter and cleaner appearance. The soft acoustic pulses also aid in massaging the skin and boosting blood flow, giving users a restful and revitalizing experience. Moreover, technological improvements have made it possible to create smart sonic face cleansers, which can be administered and controlled by software or smart assistants on devices like smartphones, tablets, and PCs. The market rise in this sector is anticipated to be further fueled by consumers' increasing acceptance of smart homes and smart beauty products.

During the projection period, the Silicone segment is anticipated to experience consistent revenue growth. A relatively recent addition to the market, silicone face cleansers are renowned for their gentle, non-abrasive cleaning action. These tools cleanse and exfoliate the skin using gentle silicone bristles without irritating or harming the skin. As they don't need new brush heads or laborious cleaning methods, silicone face cleansers are extremely simple to maintain. It is anticipated that the rising demand for natural and organic skincare products will further propel revenue growth in this market.

Many face cleansers, including ultrasonic cleansers, steamers, and face massagers, are offered in the Others category. Deep cleaning, pore reduction, and skin tightening are just a few of the unique and specific advantages that these gadgets provide. The rising popularity of customized skincare regimens and self-care products is anticipated to fuel this market's revenue expansion.

End-Use Outlook:

In 2022, the personal segment dominated the worldwide electric face cleanser market, and it is anticipated that it would hold that position for the duration of the forecast. The personal segment of the electric face cleanser market is expanding as a result of increased disposable incomes, a rising demand for personal grooming products, and growing consumer awareness of the value of skincare. Personal electric face cleansers are a great option for people who want to continue their skincare regimen at home because they are convenient, inexpensive, and simple to use. The segment's expansion is also being aided by the accessibility of a large selection of personal electric facial cleansers with a variety of features and specifications, including various brush heads and cleansing modes.

Throughout the projection period, the beauty salons segment is anticipated to experience considerable expansion. The need for professional skincare treatments has grown as a result of the popularity of beauty salons and rising disposable incomes. Beauty salons are using electric face cleaners more frequently to provide their clients with deep-cleansing facial treatments. Also boosting the growth of this market is the availability of high-end electric face cleansers with cutting-edge features like ultrasonic washing and customizable intensity levels.

Spas and wellness facilities are included in the others section, which is anticipated to rise during the projection period. Spas and health facilities are using electric face cleansers more frequently as part of facial treatments and relaxation techniques. The desire for mild, non-irritating electric face cleansers is also being driven by the growing trend of using natural and organic skincare products.

Regional Outlook:

In terms of revenue, the Asia-Pacific market held the greatest revenue share in the overall electric face cleanser market in 2022. In developing nations like China and India, where the middle class is growing more affluent and health and wellbeing are becoming a priority, the market for electric face cleansers is anticipated to increase quickly. The region's demand for electric face cleansers is anticipated to increase as a result of the rising awareness of skin care and cleanliness.

Because to its enormous population and rising need for personal care goods, China is a big market for electric face cleansers. The nation's expanding economy and rising standard of living have increased demand for premium personal care goods. Leading electric face cleanser producers also have a sizable presence in the nation and provide reasonably priced goods with cutting-edge characteristics.

The expanding middle class and rising concern for personal hygiene in India are driving up demand for electric face cleansers. Due to the rising need for inexpensive and efficient electric face cleansers, the Indian market is anticipated to rise quickly. The availability of inexpensive goods and the development of e-commerce platforms are anticipated to contribute to the continued rise of the electric face cleanser market in the area.

Due to the expanding trend of adopting high-tech personal care products, the North American market is anticipated to see the quickest revenue CAGR over the forecast period. The region's market is anticipated to increase as a result of rising demand for beauty and personal care products as well as rising awareness of the advantages of using electric face cleansers. A significant number of top electric face cleanser producers that offer cutting-edge features and functionalities in their products are also concentrated in the area.

Over the forecast period, the Europe market is anticipated to expand moderately. Leading personal care product producers with a sizable presence in the area provide top-notch electric face cleaners with cutting-edge features. Additionally, it is anticipated that rising consumer awareness of the advantages of using electric face cleansers will fuel market expansion in the area. The need for electric face cleansers is being pushed by the requirement for personal hygiene in the food and beverage industry, which is also regarded as the largest in the UK.

Electric Face Cleanser Market (2)

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Competitive Landscape:

The global electric face cleanser market is highly competitive, with a large number of players vying for market share. Several major companies are deploying various strategies, including mergers & acquisitions, strategic agreements & contracts, and introducing more effective products. Some major companies in the global electric face cleanser market are:

  • L'Oréal S.A.
  • The Procter & Gamble Company
  • Unilever PLC
  • Johnson & Johnson Services, Inc.
  • Philips N.V.
  • Conair Corporation
  • Panasonic Corporation
  • Misoka Corporation
  • FOREO AB
  • Clarisonic

Strategic Development:

  • In 2021, L'Oréal S.A. announced the launch of its YSL Beauty Pure Shots Night Reboot Serum, which is designed to rejuvenate and detoxify the skin overnight. The serum features a blend of botanical extracts and hyaluronic acid that helps to remove impurities and restore the skin's natural glow.
  • In 2020, The Procter & Gamble Company launched its Olay Regenerist Max Cleansing System, which is designed to cleanse the skin and remove makeup. The system features a rotating brush head that helps to exfoliate the skin and improve its texture.
  • In 2020, Unilever PLC announced the acquisition of SmartyPants Vitamins, a U.S.-based wellness company that specializes in gummy vitamins. The acquisition was aimed at expanding Unilever's portfolio of personal care and wellness products.
  • In 2020, Johnson & Johnson Services, Inc. announced the launch of its Neutrogena Hydro Boost Gentle Cleansing Lotion, which is designed to remove dirt and impurities without stripping the skin of its natural oils. The lotion features hyaluronic acid and is suitable for all skin types.
  • In 2019, Philips N.V. launched its VisaPure Advanced Facial Cleansing Brush, which is designed to remove dirt, oil, and makeup from the skin. The brush features a range of bristle lengths and is suitable for sensitive skin

    .

New Product Launches:

  • L'Oréal S.A.: In 2021, L'Oréal S.A. launched its La Roche-Posay Effaclar Adapalene Gel 0.1%, which is designed to treat acne and improve skin texture. The gel features adapalene, a topical retinoid that helps to unclog pores and reduce inflammation.
  • Conair Corporation: In 2020, Conair Corporation launched its True Glow Sonic Facial Brush, which is designed to exfoliate the skin and remove impurities. The brush features three speed settings and is suitable for all skin types.
  • Panasonic Corporation: In 2020, Panasonic Corporation launched its Nanoe EH-XS01 Facial Steamer, which is designed to hydrate the skin and open pores. The steamer features a compact design and is suitable for use at home or while traveling.
  • Misoka Corporation: In 2020, Misoka Corporation launched its Misoka Toothbrush, which is designed to clean teeth without the need for toothpaste. The toothbrush features a unique bristle design that removes plaque and stains from the teeth.
  • FOREO AB: In 2019, FOREO AB launched its UFO Smart Mask Treatment, which is designed to rejuvenate and hydrate the skin. The treatment features a range of LED light therapies and is suitable for all skin types.

Segments Covered in the Report:

This report offers historical data and forecasts revenue growth at a global, regional, and country level, and provides analysis of market trends in each of segments and sub-segments from 2019 to 2032. For the purpose of this report, Reports and Data has segmented the global electric face cleaner market based on product type, deployment, application, end-use, and region:

Electric Face Cleanser Market Report Scope

PARAMETERSDETAILS
The market size value in 2022USD1.23 Billion
CAGR (2022 - 2032)8.5%
The Revenue forecast in 2032

USD2.6 Billion

Base year for estimation2022
Historical data2020-2021
Forecast period2022-2032
Quantitative units
  • Revenue in USD Billion

  • CAGR from 2022 to 2032

Report coverageRevenue forecast, company ranking, competitive landscape, growth factors, and trends
Segments coveredByProduct Type Outlook,End-Use Outlook, Regional Outlook
ByProduct Type Outlook
  • Rotating Brush
  • Sonic
  • Silicone
  • Others
ByEnd-Use Outlook
  • Personal
  • Beauty Salons
  • Others
Regional scopeNorth America; Europe; Asia Pacific; Latin America ; Middle East & Africa
Country scopeU.S.; Canada; U.K.; Germany; France; BENELUX; China; India; Japan; South Korea; Brazil; Saudi Arabia; UAE; Turkey
Key companies profiledL'Oréal S.A, The Procter & Gamble Company, Unilever PLC, Johnson & Johnson Services Inc, Philips N.V, Conair Corporation, Panasonic Corporation, Misoka Corporation, FOREO AB, Clarisonic
Customization scope10 hrs of free customization and expert consultation

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